Challenge
Create a simple product modification.
How often do you ignore routes on gps because you already know dangerous and busy intersections to avoid? What if you're visiting from out of town? Or you accidentally made a wrong turn in an area you're unfamiliar with? Google Maps can help optimize your travel experience with just a toggle.
* you can count on it to get there safer/ make it more clever that the solution *
Idea
Safer driving prioritized over faster arrival, for optimal public safety.
Execution
Using billboards near major intersections and throughout high traffic areas bring awareness to the new app feature.
